At Rethinc, our goal is to help everybody get along while getting stuff done.
OUR MISSION
Providing Workplace Solutions for a Polarized World
Rethinc is a team of work culture experts focused on building more productive, creative, and collaborative work spaces. We use technology and traditional consulting services to help you make sense of the unique challenges of 2025. Our results speak for themselves with happier teams who are increasingly at ease, grounded in strong relationships, and getting good work done.
We partner with global corporations, large national non profits, regional law firms, professional sports teams, public policy forums, and school systems of all shapes and sizes. Rethinc has good news stories to tell across industries because our experience and well-earned knowledge is about people and what they need at work - wherever they work.
Until now, most leaders have had to choose one side or another in an increasingly politicized debate. We worked hard to find a third way for you and your team. And we did!
We Operate on 3 Assumptions
1. Employees' experience at work is defined by their relationship(s) with their organization, supervisors and peers.
2. It is a supervisor's responsibility to create the conditions necessary for employees to have supportive and generative relationships with them, their peers, and the organization
3. Supportive, generative work relationships between managers, reports, and teams require personal growth and targeted work from all parties.
Kate Gerson is Rethinc's founding CEO and has long focused her attention on matters of adult learning and organizational wellness. Prior to launching Rethinc, Kate was the founding CEO of a national professional development non-profit working with hundreds of municipalities across the country. She was a prolific fundraiser and category creating leader in the nonprofit sector, focusing the attention of educators, school districts, ed tech companies, and service organizations on the role of respect and non-discrimination in American schools. Raising more than $150M from major philanthropists including The Bill and Melinda Gates Foundation, The Carnegie Foundation, The Kellogg Foundation, The Ford Foundation, and others, Kate established and grew what is now the largest professional services organization in American education: UnboundEd. Prior to that Kate was an ED at New Leaders, a principal at South Brooklyn Community High School, and a mom of 2 beautiful daughters.
Kate Gerson
Brandy Nelson
Brandy is a partner and co-founder at Rethinc focusing on strategy and professional learning design. Brandy has served as a teacher, principal, and c-suite executive. In addition to her work at Rethinc, Brandy serves as the Chief Academic Officer for an ed-tech non-profit, an adjunct professor, and the founder/CEO of an executive coaching firm. Her success has garnered her several awards including the Keystone Award from Teach For America, the Educator Impact Award from New Leaders, the Joel Weston Teaching Excellence Award from Salem Academy, and the East Learning Community Principal of the Year Award from Charlotte Mecklenburg Schools. She has been featured as a speaker and learning facilitator both nationally and internationally, and has written several articles for national publications. Brandy holds a B.S. in Mathematics from Salem College, a Masters in School Administration from the University of North Carolina-Greensboro, and an Ed.D. from North Carolina State University. She enjoys spending time with her spouse, family, friends and her dog.
Kenan Bishop
Kenan has led at all levels of organizations for nearly two decades, focusing on building high-performing, inclusive environments. From teacher to principal, executive director, Chief Achievement Officer, and co-founder, partner, and Program Lead at Rethinc, he specializes in strategic decision-making, fostering growth, and supporting adult learning pathways that nurture healthy cultures across a variety of sectors. With extensive experience in organizational turnaround, leadership development, program design, and operational effectiveness, Kenan brings a collaborative, people-centered approach to every partnership. His work is driven by a commitment to helping organizations align around shared purpose and mutual respect. Kenan continues to engage in leadership development through initiatives like the Cambiar Catalyst Fellowship, Men of Color in Educational Leadership (MCEL), and The Pahara Fellowship, Kenan is committed to building strong, inclusive teams in any context.
Jason Schweid
Jason is a founding partner and Lead Scientist at Rethinc. He's an expert in evidence-centered design, validity theory, and assessment policy. At Rethinc he led the research for and design of the Rethinc Model for Effective Management™. Previously, he was ED Research, Design, Strategy, at UnboundED where he lead design and evaluation of all UnboundEd products and services. Previously, Jason was a fellow for assessment at the Regents Research Fund adjacent to the NY State Ed Department, where he led the redesign, development, implementation and research for the NY State Testing Program and Teacher Certification Examinations. Jason’s research appears in journals including Teachers College Record, Educational Assessment, Evaluation and Accountability, and Journal of School Counseling. He started his Teach for America as a public school teacher in South Texas and Harlem.